Sales & Marketing
New Castle's corporate sales team consists of veterans who have spearheaded campaigns for the top brands plus leading independent hotels.
Targeted Goals
A comprehensive direct selling plan is developed for each hotel based on key market demand generators. Our proprietary, online sales management program (NISE) tracks sales pace for each property and produces goal specific real-time sales reports that identify successes, anticipate challenges and fine tune future plans.
Internet Distribution Strategies
Comprehensive online distribution management is provided for each hotel. Effective revenue improvement is guided via e-channel opaque and merchant models, independent GDS service providers, website design and development, online booking engines, search engine optimization, pay-per-click maximization and search engine marketing. All sales teams are kept current through online continuing education and conference call workshops.